How Viral Marketing Has The Potential To Promote Or Destroy Your Brand

How Viral Marketing Has The Potential To Promote Or Destroy Your Brand

Everyone wants every piece of their content to go ‘viral’, whether that means a tweet is re-tweeted 500 times, a YouTube video has 2,000,000 views, or a blog post has 300 comments. Many companies believe that social media and online marketing isn’t “Worth it” if they aren’t getting high numbers.

Read more on Search Engine Land

Foster Grant debuts integrated marketing campaign

Eyewear designer FGX International launched a million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand’s “Who’s that behind those Foster Grants?” tagline.

Read more on DMNews

Last Chance to Register for Search Engine Land’s SMX Toronto Conference – April 28-29

Time is running out! Search Engine Land’s SMX Toronto conference begins next Thursday April 28th at the Sheraton Centre Hotel. Register now to reserve your place.

Read more on Search Engine Land

ACC will offer search engine certification

Arapahoe Community College’s (ACC) Workforce Training Program and the Findability Group have joined forces to create a new search engine optimization certification. The Findability Professional Certification Program will focus on improving website visibility, pay-per-click advertising and social media.

Read more on Parker Chronicle