100 online retailers ranked by Internet Retailer (“Hot 100 Retail Web-Sites”) & their affiliate programs

Some cool affiliate program images:

100 online retailers ranked by Internet Retailer (“Hot 100 Retail Web-Sites”) & their affiliate programs

Image by Matthieu Dejardins, eCommerce Activist

Illustration from the following post: Affiliation Program: motivations, EPC, top 20 publishers & network comparison.

In Dec. 2008, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75 had an affiliate programs.

38% of the 75 top Internet retailers chose CJ, 23% went with Google Affiliate Network, 18% with LinkShare, 13% run their programs on in-house-based platforms and 3% market through ShareASale.

Affiliation Program – with Store Locator widgets, there is no way for affiliate to get any commission on the offline purchase

Image by Matthieu Dejardins, eCommerce Activist

Illustration from the following post: Affiliation Program: motivations, EPC, top 20 publishers & network comparison.

Some merchants list builk-and-mortar shops, but overlook the fact that once the affiliate-referred visitor "leaks" to those websites, there is no chance the affiliate could earn any commission on his/her purchase in that other store

Affiliation Program – merchant website (i.e. Buy.com) monetizing the traffic compromising on the affiliate efforts

Image by Matthieu Dejardins, eCommerce Activist

Illustration from the following post: Affiliation Program: motivations, EPC, top 20 publishers & network comparison.

Vast numbers of merchants are running these on their websites not realizing that by monetizing the affiliate traffic in this way, they are cashing in on affiliate efforts that are really geared at marketing their main product/service (e.g. prominence of banner ad on this merchant’s website).